VML Singapore and LUX, the global beauty brand under Unilever, has partnered with MX Player, a leading OTT platform, to launch a fresh new campaign that tackles a deeply ingrained issue in Indian cinema: the normalisation of sexism. The campaign titled 'The End', shines a light on how classic Indian films, while undeniably popular on streaming platforms, often portray outdated narratives where men disregard a woman's clear refusal. This innovative campaign aims to spark conversation and … [Read more...] about LUX And MX Player Partner To Challenge Outdated Sexist Scenes With An Innovative Campaign ‘The End’
MX Player
SynProNize from Dubai inks major deal with MENA e&’s evision for seven Indian MX Player’s original series
SynProNize, Dubai-based content distribution and production company, announced that it has signed a deal with evision, the media and entertainment division of e& life (part of e&), for seven top rated MX Player Original Series. The deal gives evision the exclusive SVOD rights for the MENA region. SynProNize is the exclusive licensing representative for the entire catalogue of MX Player’s original content in MENA, Africa, Pakistan, … [Read more...] about SynProNize from Dubai inks major deal with MENA e&’s evision for seven Indian MX Player’s original series
MX Studios collaborates with Dubai Economy & Tourism to bring an adventure-filled mini-series A Spin Around Dubai
India’s leading OTT platform, MX Player is recognized for catering to its audiences’ diverse needs with engaging content across genres and formats. With a view towards building a wholesome entertainment ecosystem, MX Studios announces its association with Dubai Economy & Tourism for an adventure-packed three episodic mini-series ‘A Spin Around Dubai’. Starring siblings Jamie and Jesse Lever, the series will stream exclusively on MX Player starting today (January 5 2023). Popular comedy … [Read more...] about MX Studios collaborates with Dubai Economy & Tourism to bring an adventure-filled mini-series A Spin Around Dubai
MX Player launches a slice-of-life mini-series Salesman of the Year’, headlined by Hussain Dalal
Strengthening its play with exceptional content and a diverse library of shows across genres and formats, MX Player has emerged as a preferred destination for maximum entertainment. And now, the platform is all set to enthrall its viewers with a slice-of-life mini-series MX Studios Original ‘Salesman of the Year’. Created by MX Studios, ‘Salesman of the Year’ revolves around the life of a 26-year-old Karthik, played by Hussain Dalal and his Charminar to Chandni Chowk journey … [Read more...] about MX Player launches a slice-of-life mini-series Salesman of the Year’, headlined by Hussain Dalal
MX Player brings viewers a stellar line-up this December from an MMA reality series to enthralling international content
The end of the year is here, and that mostly means great travels, great company and great weather. To add to this, the leading entertainment super app MX Player is releasing some great binge-worthy international shows with its slate of VDesi shows - in your preferred language as well as a first-of-its-kind MMA reality series hosted by Suniel Shetty! Immerse yourself into different worlds this December with: Hot Stove League - 7th December The award-winning show is based on a baseball team … [Read more...] about MX Player brings viewers a stellar line-up this December from an MMA reality series to enthralling international content
MX Player to launch series on the Indian gaming community, ‘Gamer’s Den’
Leading the way with innovation in content and strengthening its portfolio of IPs, MX Player now launches Gamer’s Den – a series that explores the gaming ecosystem in India through first-person anecdotal experiences in a hybrid narrative. Created by MX Studios, Gamer’s Den understands the life and achievements of gamers and hopes to inspire and influence viewers to look past traditional careers and professional opportunities. With Lenskart and Boat onboard as key sponsors and Red Bull as … [Read more...] about MX Player to launch series on the Indian gaming community, ‘Gamer’s Den’